Ownership vs commission

Build your brand, not someone else's.

Commission programs pay you a percentage to sell another company's brand. The HOO partner program lets you launch your own brand: your name, your clients, your prices, with licensed providers and a licensed pharmacy behind it, for $0 to start. No commission, no quotas, no recruiting.

$0 to start. $0 a month through December 31, 2026, then a flat $250 a month. No minimum order, no inventory, no commission split. You set your own prices.

Apply now Book a 15-minute partner call

Updated October 22, 2026

Side by side

Three models, honestly.

	Build it yourself	Commission brand-partner program	HOO partner program
Cost to start	Provider contracts, pharmacy setup, legal review and software before your first client	Often an enrollment fee plus a monthly fee	$0 to start, $0 a month through 2026
Monthly fee	Platform, software and staff costs	Often a monthly fee, sometimes with sales quotas	Flat $250 a month from January 1, 2027
Whose brand	Yours	The program's brand	Yours: your name, logo and colors
Who owns the client relationship	You	Usually the program	You
Who sets the price	You	The program	You set your own retail price
How you are paid	Your own retail revenue	A commission percentage on sales	Your retail price minus a fixed wholesale price. No commission, no revenue split
Licensed providers	You recruit and contract them	Provided	Provided: independently licensed providers
Pharmacy and shipping	You contract a pharmacy	Provided	Provided: licensed US pharmacy ships to the client
Compliance	You build it	Varies	LegitScript certified platform plus marketing review
Time to launch	Months	Days	Storefront live within 24 hours of onboarding

Commission program terms vary. The middle column describes common commission brand-partner models, not any one company.

What you own

Yours on day one.

Your brandYour name, logo and colors on the storefront.
Your clientsThe relationship stays with your business.
Your pricesYou set retail. We never take a percentage.
Your contentWeekly education, under your brand.

FAQ

Questions, answered.

What is the difference between a commission program and a partner program?

In a commission program you sell someone else's brand for a percentage. In the HOO partner program you launch your own brand, set your own prices and keep the client relationship.

Does HOO pay commissions?

No. HOO never pays or charges commissions, referral fees or revenue splits.

You pay a fixed wholesale price when a client orders and set your own retail price.

Do I have to recruit other people?

No. There are no recruiting requirements, no sales quotas and no team volume.

For businesses

Ready to launch your brand?

Apply in about two minutes, or pick a time for a 15-minute partner call on Google Meet. $0 to start.

Apply now Book a partner call

For individuals

Looking for care for yourself?

Go straight to the online intake, where a licensed provider reviews your information.

Care for individuals